Foreplay is a creative research platform for performance marketers that covers the whole creative workflow, from saving ad inspiration to briefing and reporting. You collect ads from Meta, TikTok and LinkedIn in a Swipe File, search the Discovery library, follow competitors with Spyder and turn ideas into briefs. On MarketingMonster, you open Foreplay inside Monsterium, our desktop browser, in a private session.
What you can do with Foreplay
Swipe File and Chrome extension
Save ads from the Meta, TikTok and LinkedIn ad libraries in one click with the Chrome extension, then organize them into boards your whole team can browse.
Discovery ad search engine
Search a large library of ads saved by the Foreplay community, by brand, niche, format or platform, to find the hooks, angles and creative styles that work.
Spyder competitor tracking
Follow competitor brands and let Spyder record their new ads around the clock, so you can review their creative history and spot what they keep scaling.
Briefs and Lens analytics
Turn saved ads into structured creative briefs with scripts and storyboards, and use Lens to report on how your own ad creatives perform.
Who uses Foreplay
- Media buyers building a swipe file of high-performing Meta and TikTok ads
- DTC brands monitoring competitor launches and creative tests with Spyder
- Creative agencies turning inspiration into briefs for designers, editors and UGC creators
How to use Foreplay on MarketingMonster
- 1Choose a planPick a plan that includes Foreplay. Pay monthly or yearly, and cancel anytime.
- 2Install MonsteriumDownload our desktop browser for Windows, macOS or Linux and sign in with your MarketingMonster account.
- 3Open ForeplayLaunch Foreplay from your Tools page. It opens in its own private session, ready to work.
Plans with Foreplay
Foreplay is included in these plans:
Foreplay: frequently asked questions
What is Foreplay used for?
Foreplay is used to research, save and organize ad creative. Marketers and agencies collect inspiration from ad libraries, search a curated database of ads, monitor what competitors are running and turn the best ideas into creative briefs, keeping the whole creative process in one tool instead of screenshots and spreadsheets.
What is the difference between Swipe File and Discovery?
Swipe File is your own collection: the ads you and your team save, organized into boards. Discovery is Foreplay's searchable library of ads saved by its community, which you can browse and filter to find new inspiration before adding the ads you like to your Swipe File.
Who is Foreplay best suited for?
Foreplay suits media buyers, creative strategists, DTC and e-commerce brands, and agencies that produce paid social ads. It is most useful for teams that test many creatives and need one place to collect references, track competitors and brief designers or UGC creators.
Related tools
See all tools
PipiadsTikTok and Facebook ad spy tool for finding winning ads and productsAdvertising
FreepikStock assets and AI creative suite, now branded MagnificDesign & stock assets
GrokAI assistant from xAI with real-time answers from X and the webAI
Helium 10All-in-one software suite for Amazon product and keyword researchMarket & e-commerce research
HunterEmail finder, email verifier and cold outreach toolMarketing & outreach
Jungle ScoutAmazon product research and market intelligence platformMarket & e-commerce research
Start using Foreplay today
One MarketingMonster subscription opens Foreplay and other premium tools in Monsterium, our secure desktop browser.
Foreplay is a trademark of its owner. MarketingMonster is an independent service and is not affiliated with or endorsed by the maker of Foreplay.