Helium 10

All-in-one software suite for Amazon product and keyword research

Helium 10 is an all-in-one software suite for Amazon sellers, built to find product opportunities, uncover the keywords shoppers type and turn them into listings that rank. Its tools cover product research, keyword research, listing optimization and daily operations, with support for Walmart and TikTok Shop sellers too. On MarketingMonster, you open Helium 10 inside Monsterium, our desktop browser, in a private session.

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What you can do with Helium 10

Black Box product research
Filter the Amazon catalog by category, estimated monthly revenue, price, review count and other criteria to surface product ideas with real demand.
Cerebro reverse ASIN lookup
Enter a competitor's ASIN to see the keywords it ranks for, with estimated search volume and rank positions, then reuse the strongest terms in your own listing.
Magnet keyword discovery
Start from a seed keyword and expand it into a list of related Amazon search terms, with search volume and competition data to help you prioritize.
Listing Builder and Keyword Tracker
Write keyword-rich titles, bullet points and descriptions with Listing Builder, then follow your organic rankings over time with Keyword Tracker.

Who uses Helium 10

Private label sellers validating a new product idea before ordering inventory
Amazon brands reverse engineering competitor keywords to improve their listings
Agencies managing several Amazon accounts and tracking keyword rankings for each client

How to use Helium 10 on MarketingMonster

1Choose a planPick a plan that includes Helium 10. Pay monthly or yearly, and cancel anytime.
2Install MonsteriumDownload our desktop browser for Windows, macOS or Linux and sign in with your MarketingMonster account.
3Open Helium 10Launch Helium 10 from your Tools page. It opens in its own private session, ready to work.

Plans with Helium 10

Helium 10 is included in these plans:

Helium 10: frequently asked questions

What is Helium 10 used for?

Helium 10 is used to research and run an Amazon business. Sellers rely on it to find products worth launching, estimate demand and competition, discover the keywords buyers type, write optimized listings, then monitor rankings and profitability once products are live.

What is the difference between Cerebro and Magnet?

Cerebro starts from a product: you enter one or more ASINs and see the keywords those listings rank for. Magnet starts from a word: you enter a seed keyword and get related search terms. Many sellers use Cerebro to study competitors and Magnet to widen their keyword list.

Who is Helium 10 designed for?

New sellers often start with Black Box and Cerebro to pick a first product and its main keywords. Established brands and agencies use the wider suite for listing optimization, rank tracking, advertising and competitor monitoring across their catalogs.

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