SpyFu

Competitor keyword research tool for SEO and Google Ads

SpyFu is a competitor research tool that shows which keywords a domain ranks for in organic search, which ones it buys on Google Ads and the ads it has run over time. Marketers use it to find the terms that already work for rivals and build SEO and PPC plans on real data. On MarketingMonster, you open SpyFu inside Monsterium, our desktop browser, in a private session.

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What you can do with SpyFu

Competitor SEO research
Enter any domain to see the organic keywords it ranks for, its estimated traffic and how its positions have changed, so you can target terms that already bring visitors.
PPC and Google Ads history
Browse the paid keywords a competitor bids on and the ad copy it has tested over time, to learn which messages and terms it keeps paying for.
Kombat keyword comparison
Compare your site with competitors in Kombat to see the keywords you all share, the ones only they rank or bid for and the gaps worth closing first.
Keyword research and backlinks
Explore related keywords and questions with volume, difficulty and cost per click, and find backlink opportunities from pages that rank for your topics.

Who uses SpyFu

PPC managers studying competitors' Google Ads keywords and ad copy before launching a campaign
SEO specialists finding keyword gaps between a client's site and its top organic rivals
Agencies preparing competitive analysis and prospect reports for sales pitches

How to use SpyFu on MarketingMonster

1Choose a planPick a plan that includes SpyFu. Pay monthly or yearly, and cancel anytime.
2Install MonsteriumDownload our desktop browser for Windows, macOS or Linux and sign in with your MarketingMonster account.
3Open SpyFuLaunch SpyFu from your Tools page. It opens in its own private session, ready to work.

Plans with SpyFu

SpyFu is included in these plans:

SpyFu: frequently asked questions

What is SpyFu used for?

SpyFu is used to research competitors in search. You enter a domain and see the keywords it ranks for organically, the keywords it buys on Google Ads, its ad copy history and its backlinks. That data helps you choose keywords, write ads and plan content with less guesswork.

What is SpyFu Kombat?

Kombat is SpyFu's competitor comparison feature. You enter your domain and a few rivals, and it shows the keywords you share as well as the ones your competitors rank or bid for that you do not. It is a quick way to find organic or paid keyword gaps worth targeting.

Is SpyFu better for SEO or for PPC?

SpyFu covers both. It is well known for its PPC research, with competitor ad history and paid keyword data, while its SEO side shows organic rankings, ranking history and backlinks. Many teams use it to align paid and organic strategies around the same keyword data.

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